For the last few years I have been in a dark room. I do not know what I want to do ? Where do I want to go ? nothing but everything is blank. During my academic age I was very interested in reading, writing and creative thinking. I am also passionate about the teaching field. But year after running i was dive into very dark and horrible black hole here everything is trouble i cannot remember what are the ways walking still now i am standing here. In my childhood my path was full of gutter yet this time i couldn’t coming out from this hurdles i am really in trauma state in my concern everything either social.emotional,financial and family in trouble but at the end of 2025 i broke this hurdles into a opportunity and i took a strong decision to join a digital marketing course from the prestigious institution ie, “Skillx Academy” from Malapuram in kerala. During the joining time I did not know exactly about Skillx capacity but now I realize and entertain the real taste of digital marketing courses. I am really thankful to dear mentor “Sumayya A.N” is a very expert in handling all sections and friendly approach, and is very helpful in grasping all topics without any mental trouble. And also very thankful to Mr.sudhi his approach is very easy and attractive to joining along with interval Skillx team. And also thankful to all my colleagues their support and co-operation is unimaginable . Here my topic is why should I select a digital marketing course. The parameter of joining this course is very simple during my post graduation stage i was very in interesting in the subject of marketing management and especially subject of advertisement because subject was drive by expert teachers i like it very much their style and fashion of handling class. Moreover I understood the abundant opportunities of this platform. This is not a mere course that really opens a new vista. The way people discover brands, products, and services has changed forever. Today, almost every decision starts online. People search on Google, scroll social media, read reviews, and watch videos before they buy anything. Because of this shift, businesses now depend heavily on digital platforms to grow. This is why choosing a career as a digital marketer has become one of the smartest and most future ready career options. Digital marketing is not just about posting on social media or running ads. It is about understanding people, data, technology, and business goals and connecting all of them in the right way. It calls for the attention of almost all industries, especially e-commerce, education, healthcare, real estate, IT etc. When a person acquires the top most skill in this field surely it will open multiple career options like Digital Marketing Executive / Manager, Social Media, Strategist, SEO / SEM Specialist, Performance Marketer (Paid Ads),Content Marketer, Freelancer or Consultant. Unlike many traditional courses, digital marketing focuses on many skills like campaign planning, ads management, analytics, content strategy, and expertise tools like Google Ads, Meta Ads, and Analytics etc. fast entry and growth is a another feature of this area a person can easily enter this area according their taste and by expertising and experience, growth is unquestionable also responsibility. I already mentioned that digital marketing is highly dynamic so we want to cope with changes and have deep knowledge about things like artificial intelligence (AI),social marketing and content marketing etc . AI is the centre of digital marketing. From content creation to campaign optimization, AI is reshaping the marketing landscape.AI optimizes ad campaigns, giving marketers more control over spend and targeting. By looking with social media it plays a major role in digital marketing. Major stages are Threads and Blue Sky, employee generated content advocacy is gaining importance. It builds trust and transparency, and LinkedIn is also a powerful platform for EGC. Collaborating with customers now Brands are moving toward community driven content, working with loyal customers instead of big name influencers. Social search like YouTube, TikTok and Instagram also play a major role. Voice chat, generative engine optimization add on this area . While dealing with content marketing. AI generated content is useful for research and drafts, but combining it with human created content improves quality and trust. At present content creation should appeal to the gen Alpha audience also. Other key trends in this area like omnichannel and personalization, AR and VR marketing, social commerce, video and livestreaming sessions are a key pillar of modern marketing, with platforms like TikTok, Instagram Reels, and YouTube Shorts driving engagement. Are also considered while moulding the future strategies. AI, social media, search, and content trends are transforming how brands connect with audiences. Staying curious, adaptable, and proactive will help marketers leverage these trends effectively. As I considered the above facts I started my journey as a digital marketer and started a new venture i.e., “Intro Digital Lab”. Businesses are moving online, customers are searching on Google before making decisions, and brands are competing for attention across social media, websites, and ads. As a digital marketer, I saw this change happening every day. That is exactly what inspired me to start Intro Digital Lab.
This blog is not just about starting a digital marketing agency. It’s about my journey, my mindset, and my belief that digital marketing should be clear, honest, and result-driven.
I started my career by learning the fundamentals of digital marketing SEO, social media marketing, paid ads, content strategy, and website optimization. But very soon, I realized something important:
Many businesses were spending money online without a clear strategy.
Some were posting on social media without understanding their audience.
Some were running ads without tracking real results.
Others had websites that looked good but didn’t convert visitors into customers.
As a digital marketer, I wanted to change this approach. I wanted to help businesses understand digital marketing, not feel confused by it. That idea slowly turned into a vision and that vision became Intro Digital Lab.
Why I Started Intro Digital Lab
I started Intro Digital Lab with one clear intention:
to help brands grow digitally with the right strategy, not guesswork.
Over the years, I noticed that many businesses were overwhelmed by digital marketing. Too many tools, too many platforms, and too many opinions often with no clear direction. I strongly believe digital marketing is not about doing everything at once. It’s about doing things at the proper time.
Intro Digital Lab was created to guide businesses as they enter the digital space or scale their online presence with confidence and clarity.
The name itself reflects this belief.
“Intro” represents a strong beginning.
“Lab” represents testing, learning, and continuous improvement.
Together, Intro Digital Lab stands for smart, thoughtful, and sustainable digital growth.
My Approach to Digital Marketing
At Intro Digital Lab, I don’t believe in one-size-fits-all solutions. Every business has its own goals, challenges, and story and its digital strategy should reflect that.
My approach always starts with listening. I take time to understand the business, the market, and the people behind the brand. From there, I focus on:
Understanding clear business goals
Identifying the right target audience
Choosing the most effective digital channels
Building data-backed, practical strategies
Continuously optimizing for better results
Whether it’s SEO, social media marketing, performance ads, branding, or content strategy, my focus stays on clarity, consistency, and conversion. Every action is intentional, and every decision is driven by purpose.
What Makes Intro Digital Lab Different
As a digital marketer, I’ve seen many agencies focus only on delivering services. At Intro Digital Lab, I focus on delivering value.
I don’t believe in false promises. Instead, I work closely with brands as a digital growth partner, someone who understands their journey and grows with them.
What truly sets Intro Digital Lab apart is:
A strategy first mindset
Transparent and honest communication
Performance focused campaigns
Long-term brand thinking
Personalized solutions for every client
For me, success is not just about launching campaigns it’s about creating impact and measurable growth.
Services Offered at Intro Digital Lab
Intro Digital Lab provides complete digital marketing solutions designed to support long-term business growth:
Digital Marketing Strategy – Custom roadmaps aligned with real business goals
Search Engine Optimization (SEO) – Improving visibility and organic reach
Social Media Marketing – Building trust, engagement, and brand presence
Performance Marketing (Paid Ads) – ROI-focused, data-driven ad campaigns
Branding & Identity – Crafting distinctive brand visuals and an authentic voice
Content Strategy – Story-driven, SEO-friendly content that connects and converts
Each service is carefully planned to deliver sustainable and measurable results.
My Vision for Intro Digital Lab
My vision is simple:
to make digital marketing understandable, accessible, and effective for businesses of all sizes.
I want Intro Digital Lab to be known as a brand that listens first, plans smartly, and delivers results with integrity. I don’t believe in shortcuts. I believe in learning, testing, improving, and growing consistently.
Digital marketing is constantly evolving, and I stay updated with new trends, tools, and technologies so my clients are always one step ahead.
Final Thoughts
Starting Intro Digital Lab was not just a business decision it was a purpose driven step. As a digital marketer, I wanted to build something meaningful, something that genuinely helps brands grow in the digital world.
If you are a business owner looking for clarity, strategy, and real results, Intro Digital Lab is here to guide you from introduction to impact.
yah it is good